A video for Pyaterochka in collaboration with Atomic Heart. The goal was to create a creative 3D promo video for use in the advertising campaign. In the video, we explained the participation mechanic and the key terms of the promotion in a simple, easy-to-grasp way, without unnecessary details. Visually, we combined the game’s atmosphere with the brand’s recognizability, keeping a dynamic pace and a clear marketing message to encourage viewers to take part.
Script, storyboard, and animatic to test whether the video works.
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Modeling the main characters based on the original designs from Atomic Heart.
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Creating the location where the events take place, matching the visual style of the original game.
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Character animation, also using shots filmed with cameras as reference.
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Post-production: color grading, work on textures, simulations, etc.
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Sound work: recording character voice-over and narration, audio processing, sound design.
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For Winline’s promo campaign, based on the idea of a neural-network bot that helps place bets, we created a video and modeled the mascot. The goal was to show the essence of the promotion and attract users to try the WinBot mechanic.
Concept: We developed a robot mascot (Winbot) and the location visuals.
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Scene assembly: after developing the concept, we moved on to assembling the scene — we began putting the scene together for the video production.
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Animation: next, we moved on to bringing what was happening in the frame to life.
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Adding visual effects, 2D graphics, and the packshot.
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DOTA 2 WINLINE PROMO. WINBOT
A long, very long video for PARI. As the main idea, we took the dynamics and visual vibe of the chase scene from the film “Mad Max: Fury Road” (2015) — and on this basis built our own story for the EWC tournament. For the project, we developed the script, storyboard, and concepts for characters, locations, and the van/vehicle in order to fix the style, dramaturgy, and key elements of the video’s world in advance. A big and lengthy piece of work that was also a challenge for us as a production team.
Script and animatic: development of the script, storyboard, and animatic to verify the dramaturgy and pacing.
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Concept art: creating concepts for characters, models, and key elements.
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Modeling and rig: creating 3D characters and preparing the rig for animation.
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Blocking and animation: staging scene blocking and subsequent animation of characters/objects.
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Scenes and VFX: asseting, work on the environment, VFX, and lighting.
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Finalization: compositing, editing, rendering, music composition, and sound design.
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Моушен-дизайн
A 3D video “SHERLOCKS” for PARI, made for BLAST OPEN 2. In production, we used MetaHuman-based characters, and the clothing was created and animated in Marvelous Designer. We were inspired by the style of Sherlock Holmes, and the advertising message is embedded into an investigation format that leads to the main offer.
Reference and storyboard: we selected references and prepared a storyboard.
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Brief / characters: we put together the basic project inputs and prepared MetaHuman characters.
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Scene assembly: we assembled/set up the locations and the scene (Scene Building).
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Modeling: we prepared the required 3D elements included in the scenes.
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Animation: we animated the action; we also highlight the creation and animation of clothing in Marvelous Designer.
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Compositing: we finalized and polished the image.
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A 3D promo video for FONBET, developed specifically for the PGL Wallachia S2 tournament. As the base reference, we took the film What We Do in the Shadows (Taika Waititi) — it served as the starting point when shaping the idea and mood of the video. We integrated the Dota world into the film’s concept by matching heroes to their personalities and presenting them from a different angle. As a result — an engaging creative piece for the viewer that you want to watch through.
Reference and storyboard: we selected a reference and prepared a storyboard.
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Blocking (previz): we assembled a rough staging of the scenes in Blender — composition/volumes without detailing.
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Asset preparation: extracting assets from the game. Subdivision, texture upscaling, plus a couple of new assets.
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Animation: next, we moved on to bringing what was happening in the frame to life.
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Compositing: we finalized the material and polished the image in post.
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Sound work: recording the voice-over text, audio processing, sound design.
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A 3D promo video for BetBoom in a parody crossover format: “The Simpsons in CS2”. The main focus was on the recognizable style and its transfer into the Counter-Strike 2 context. The main goal was to interest the viewer and show a familiar cartoon motif with the main offer integrated into it.
Brief / project structure: we defined the project scope (BB Simpsons) and the breakdown pipeline.
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Blocking (previz): we assembled a rough staging of the scenes in Blender — composition/volumes without detailing.
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Modeling: we prepared the required 3D assets for the planned scenes.
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Scene assembly: we assembled the assets into complete scenes and prepared them for the subsequent stages.
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Animation: we created animation within the assembled scenes.
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Compositing: we finalized the material and polished the image in post.
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An on-air video for the broadcast for the BLAST SLAM event, which ran at Dota tournaments. In the story, Legion Commander leads the operator to Crystal Maiden, where a sequence of dynamic events begins: the heroes interact, PARI branded accents appear in the frame and “1000” values pop up, and the climax is built around chests falling around Crystal Maiden. Visually, the focus is on a “live camera” feel and fast editing, with VHS grain and glitch only at the beginning and on cuts, plus the PARI TV logo in the corner as part of the on-air design.
Script and animatic: creating the script and animatic.
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Concept art: drawing concepts for characters and models.
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Modeling and rig: character modeling and rig preparation.
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Blocking and animation: creating the blocking, then animating models and characters.
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Scenes, asseting, and lighting: work on scenes, asseting, and lighting.
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Finalization: rendering, editing + motion graphics, sound design, and compositing.
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A video for mobile platforms at PARI’s request. There were no clear inputs for the concept, so we started with generating ideas. As a result, we chose and developed the “merchant’s shop” concept: a Dota character comes into a shop and picks suitable items (“gear”), which becomes the basis of the story and the video’s visual solution.